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ABC provides a wide range of training courses and workshops, which can be tailored to your specific needs.
Courses include:
Working with the Media
This course includes a comprehensive guide to how the press, radio and television operate and how to work with them to get maximum coverage. This course can also include how to run a media campaign.
Devising a Communications Strategy
This course can include:
- How to do a communications audit and stakeholder analysis
- How to select the most appropriate communications processes and channels for your organisation using effective market research techniques
- Communication to the media and other stakeholders
- Using the right channels - considering various forms of communication and language that are relevant for different audiences internally and externally
- Understanding your audiences - e.g. hard to reach groups
- Partnership communication on common issues
- Commitment and resourcing
How to run a Behavioural Change Campaign
This course can include:
- Behavioural change campaigning - outline of what this entails, examples of good practice in the UK and internationally
- Market research into the behaviours of target groups
- Deciding the message (language, tone etc) and channels (news media, forms of advertising) to use
- Timelines (and partnership involvement if relevant)
- Commitment and resourcing
Writing for Impact
Many people feel that they do not have the writing skills to write persuasively and effectively.
ABC has developed a writing course that is guaranteed to get you to write for more impact. This course will equip you with the writing skills you need and the confidence to use them; whether it is writing more effective proposals, reports, funding applications or even press releases and articles for in-house journals.
This workshop-style course runs through basic punctuation, examining good and bad writing styles and has a number of practical exercises. It can be tailored to specific departmental or organisational needs and provide individual delegate feedback if required.
Team Working
The objectives of this course are to:
- Enable delegates to understand and explain what team working is
- Understand the key characteristics of effective teams
- Raise awareness of how to become an effective team player
- Raise Awareness of the role you could play in a team
- Understand how the course meets organisational objectives
Delegates will receive an explanation of the current thinking in regards to effective teams, which includes:
- What is a team?
- Different types of teams
- The characteristics of high performance teams
- The stages of new teams
Clients who have commissioned training courses over the last 12 months include: BAE, SW Water, Keep Britain Tidy, Preston Borough Council and Sefton Local Strategic Partnership.
Peter Kelly - Sefton Local Strategic Partnership:
"ABC ran a successful workshop to explore communications development for Sefton Borough Partnership which was attended by a range of key partners and which has helped form the Work plan for the Communications Network for the then next 12 months.
The workshop was seen as informative positive, enjoyable and productive and an extremely useful part of our ongoing development."
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