amanda booth consulting

Mission & Services

Mission
Using a range of communication tools and strategies, Amanda Booth Consulting (ABC), assists organisations to communicate effectively with their stakeholders and where required, bring about sustainable perceptional and behavioural change of their residents/clients/employees.

Services Offered
Using a wide range of public relations, communications, facilitation, market research and marketing techniques, ABC is expert at assisting and advising organisations who wish to communicate, raise awareness, influence and change the behaviour of key audiences/ segments of the population.

ABC has extensive experience of working in and with the public sector, namely:

Local, regional and national government
The NHS
Regional agencies such as Regional Development Agencies, Regional Assemblies
Tourism organisations
Utility companies
Environment Agency
Airports

This experience is combined with business development skills and technical and legal know-how in the environmental field. ABC also has experience in running internal communication programmes for public and private sector organisations.

ABC is expert at defining target audiences and what their attitudes and barriers to behavioural change are. We can then devise the right messages in the right language for that target group and communicate via the right channels to bring about this behavioural change.

Recently we have:

Worked for the Department of Communities and Local Government (DCLG) on the ‘How to Guide’ website
Facilitated a workshop and produced a report for Sefton Local Strategic Partnership on its internal and external communications strategy
Delivered performance monitoring and management courses for the ENCAMS training department
Providing on-going crisis media relations support and advice on a communications strategy for Manchester Mental Health and Social Care Trust
Facilitated a workshop for Preston City Council on working with the media

The managing director, Amanda Booth is supported by a range of very skilled and qualified associates with experience in working in tourism, with local authorities, regional and national government, local and regional partnerships, project management, project assessment, business analysis, communications, public relations, market research and marketing.

Examples of what we can do:

Plan and co-ordinate media campaigns, either stand alone or as part of a wider campaign
Assist with crisis media relations strategies, react to media enquiries and assist with out of hours cover if needed
A housing association or council wishes to get their residents to recycle and have thus far had only limited success. ABC will investigate the views of residents to find out what the attitudes and barriers are to recycling and then devise a programme of action (it may well be that elements other than a communications programme, e.g. additional facilities, need to be put in place too) and a communications strategy based on the findings of this research using the right language and channels (e.g. radio, newsletters, advertising)
A council or land manager is having a particular issue with litter and anti social behaviour on one if its estates/shopping centres. ABC will investigate the views of residents and land managers to find out who is causing the problem and what the solutions are. A communications strategy and a plan of action will be devised
An organisation is about to go through a period of considerable change and upheaval. ABC will devise an internal communications and consultation strategy to ensure that the change is communicated and has buy-in from employees. This includes communication processes for remote or home workers
If a plan of action needs the buy-in and support from a range of partners, then ABC can offer independent facilitation to assist. ABC has extensive experience in running action planning and output-based workshops
You have just set up a small business and need advice on marketing and communications plan to help it grow. ABC can help you develop your business plan