| Case Studies |
|
Manchester Mental Health & Social Care Trust - Ongoing Support
Provided on-going crisis media relations support (writing press releases and dealing with media enquires) and advice during a period of prolonged strike action by community mental health nurses and also provided advice and recommendations to the Chief Executive regarding a PR and communications strategy.
Also have provided cover during times of holiday and researched and written the majority of copy for the 2007/8 annual report and editions of the internal newsletter 'Partnership Matters'.
Sefton Local Strategic Partnership
ABC facilitated a workshop, which was attended by a number of the key partners, including Sefton Borough Council, the Police and representatives from the private sector. The objectives of the workshop were to examine the strengths and weaknesses of the current strategy and come up with an action plan. A draft action plan, including recommendations, was produced on the LSP’s internal and external communications strategy.
Department of Communities and Local Government
Worked for The Department of Communities and Local Government (DCLG) on the ‘How to Guide’ website, condensing and rewriting over fifty case studies.
Preston Borough Council
As part of a North West pilot programme to improve local environmental quality in the region, ABC facilitated a workshop on working with the media with the aim of raising the profile of the council’s wide range of environmental improvements and to also look at using media relations as part of a behavioural change campaign. Following the workshop, an action plan, containing recommendations was provided for the council.
Environmental Consultancy - Keep Britain Tidy
Amanda managed a small team of directors that offered bespoke consultancy, assisting land managers to maintain and improve local environmental quality (LEQ) and reduce anti social behaviour via customer and resident focused programmes and campaigns. Income generation and fundraising were key objectives. Key achievements included:
- Working with large and small local authorities on campaigns and LEQ strategies and project managed a regional litter campaign for Cornwall
- Conducted academic research into the link between "quality of place" and economic growth, which was published by Keep Britain Tidy and launched at the House of Commons in December 2005. It was also presented at an international environmental economics conference in September 2006
- Growth of members of People and Places network from 1 to 16 from 2000 to 2004 and became influential on key regional networks, for example the SW Regional Environment Network
Improvement and Development Agency (IDeA):
- On behalf of the IDeA, Amanda was part of a team that reviewed the success of the 27 local authorities who received government funding to run 'Liveability' pilots. Amanda specifically produced and A-Z guide of best practice from the pilots
Support for Local Strategic Partnerships (LSPs) on 'Liveability':
- On behalf of the Department for Communities and Local Government (DCLG), Amanda has supported over 20 LSPs around the country, assisting them to develop action plans around the key DCLG Liveability indicators. This involved running workshops for each LSP, from which the action plans were developed
Fundraising and Income Generation:
- Obtained and retained sizable sponsorship packages (£50 - £300K) from leading international companies such as Wrigleys and McDonalds to fund specific local environmental quality campaigns
- £200,000 income generation from regional activity in 2004/5
- Sponsorship of Coastal projects officer by Environment Agency and SW Water for 4 years (£80,000) 2000 - 2004
- £175,000 of income and benefits in kind for SW drugs related litter project in 2004/5
Public Campaigning - Going for Green
Regional promotions:
- Amanda set up a regional office in the SW, which promoted the Going for Green Campaign in the region. This included the 'Do your Bit' Campaign, which encouraged the public to conserve water and energy, reduce waste and to travel sensibly
Public Campaigning - Keep Britain Tidy
Anti litter campaigns:
- Whilst working at Keep Britain Tidy's Head Office and as regional director in the South West, Amanda has originated and co-ordinated many general anti litter campaigns from National Spring Clean and youth campaigning, to targeting specific issues such as dog fouling, cigarette litter and drugs related litter
Media Relations - Ashworth High Security Hospital
Crisis Media Relations:
- The very nature of the hospital meant that on occasion there would be ward fires, violence between patients and against staff, patient suicides and even hostage situations. Many of these events were of great interest to the media, which Amanda dealt with as well as acting as hospital spokesperson
Video Production - Ashworth Hospital
Balanced programmes and news clips:
- Amanda persuaded the senior management team in the hospital to allow TV cameras into Ashworth Hospital for the first time to show what life was really like inside. Some excellently balanced programmes and news clips were filmed that revealed the different aspects of hospital life whilst maintaining patient confidentiality. A big plus to this approach was that TV companies now had new library footage of inside the hospital to show when they reported on events, rather than the shots of the hospital walls
- Amanda also commissioned an award winning video about the hospital that was shown to new patients, relatives and others about life inside the hospital
Media Relations - Knowsley Metropolitan Borough Council
Crisis Media Relations:
- Amanda was one of the front-line staff to be called whenever there was an emergency. There were tower block fires, chemical explosions and the Jamie Bulger and Alison Halford cases, where Amanda has been one of the senior contacts for the media
Television Programming - Gatwick Airport
Television South (TVS):
- Amanda assisted Television South (TVS) to prepare and produce a live broadcast from the Gatwick Airport called Airport 90. It was presented by Fern Brittan and Nick Owen. It involved six months of preparation, pre-recording and assisting the TV Company to select subjects to record 'as live'
Media Relations - Gatwick Airport
Crisis Media Relations:
- Right at the beginning of the first Gulf war, many of the British evacuees were brought back through Gatwick Airport. Amanda led a team of press officers that dealt with the multitude of national and international media. Planes would land without the authorities being certain of who was on the plane and what state the evacuees were in. Obviously, the media wanted to get this information as soon as possible and Amanda and her team were the official spokespersons for the airport
|
|
|
 |
